When it comes to green subjects, companies have promised a lot, but delivered very little. We advocate a shift of paradigms. Our recommendation for matters of sustainability: First of all, start acting. There’s more than enough time for talking later.

Less icing, more content

Sabine Breitwieser

Change in organisations is a question of culture. But how to cultivate change?

Right down to the root of the matter!

Daniel Backhaus

Customer-centered management makes your digital construction site a success

In Time and Budget – where do I go?!?!

Tobias Teutsch

Resilience as a strategic approach to brand management

Rise to the occasion

Marco Fischer

8 Challenges on your way to a positive user experience

Error is human

Tobias Teutsch

Digitalisation in times of Corona – and after

Learning From the Crisis

Sabine Breitwieser

Effective team development with New Work

Act before It Hurts.

Robert Mangelmann

Why sticky notes are not yet generating true transformation.

New Principles of Work!

Robert Mangelmann

How you can use a meaningful brand story to clearly position your brand, fix it securely and vividly in the minds of your target group, and especially make it sustainable and ready for the future.

That makes sense!

Marco Fischer

How you can use the right questions to revitalise the customer journey of your customers and boost the attractiveness of your company.

Countless encounters, but no results?

Marco Fischer

How to use properly created personas to develop more empathy for your customers and build successful business relationships

An exciting date with positive consequences

Marco Fischer

Talk less, just do it!

Content culture as an investment in the future

Marco Fischer

Agile marketing as the initiator and driver of digital business models

Digital breeding grounds

Marco Fischer

The Hero's journey for companies

Obi-Wan or Gandalf: How companies become super mentors

Marco Fischer

Design sprints get companies going and speed up innovation

From 0 to 100 in one week

Matthias Feit

Interview with Marco Fischer

“Digital transformation does not end with new software solutions.“

Ronny Drews

The method "Jobs To Be Done" helps to change perspectives

Your product is a service provider

Matthias Feit

Background on Methodology Jobs To Be Done

Jobs To Be Done-Glossary

Matthias Feit

The brand mission of the customer experience

Tell me who you are and I’ll give you what you want

Marco Fischer

Tools and methods to generate high-quality customer insights.

Having close contact with your customers - recognising keen customer insights

Tobias Teutsch

Why we need living styleguides

Among The Living

Matthias Feit

Brand identity for financial service providers

Why does my bank exist?

Robert Mangelmann

Bank customers are no longer satisfied with their financial service providers

The logical consequence: Focusing more on the customer with PFM 2.0

Robert Mangelmann

FinTech companies make their mark with customer-focused solutions

FinTechs – driving digital transformation

Robert Mangelmann

Digital transformation and the changed behavior of bank customers

In the context of digital transformation

Robert Mangelmann

On the benefits of social collaboration for companies

Opportunities through introducing social intranet solutions

Robert Mangelmann

Social media significantly influences the communication behaviour of employees

The digitally transformed employee

Robert Mangelmann

The dark side of the digitised working world

Welcome to the machine age

Robert Mangelmann

Digital transformation leads to a change in human behaviour

Urgently seeking a digital culture!

Robert Mangelmann