Why sticky notes are not yet generating true transformation. New Principles of Work! Robert Mangelmann
How you can use a meaningful brand story to clearly position your brand, fix it securely and vividly in the minds of your target group, and especially make it sustainable and ready for the future. That makes sense! Marco Fischer
How you can use the right questions to revitalise the customer journey of your customers and boost the attractiveness of your company. Countless encounters, but no results? Marco Fischer
How to use properly created personas to develop more empathy for your customers and build successful business relationships An exciting date with positive consequences Marco Fischer
Agile marketing as the initiator and driver of digital business models Digital breeding grounds Marco Fischer
The Hero's journey for companies Obi-Wan or Gandalf: How companies become super mentors Marco Fischer
Interview with Marco Fischer “Digital transformation does not end with new software solutions.“ Ronny Drews
The method "Jobs To Be Done" helps to change perspectives Your product is a service provider Matthias Feit
The brand mission of the customer experience Tell me who you are and I’ll give you what you want Marco Fischer
Tools and methods to generate high-quality customer insights. Having close contact with your customers - recognising keen customer insights Tobias Teutsch
Bank customers are no longer satisfied with their financial service providers The logical consequence: Focusing more on the customer with PFM 2.0 Robert Mangelmann
FinTech companies make their mark with customer-focused solutions FinTechs – driving digital transformation Robert Mangelmann
Digital transformation and the changed behavior of bank customers In the context of digital transformation Robert Mangelmann
On the benefits of social collaboration for companies Opportunities through introducing social intranet solutions Robert Mangelmann
Social media significantly influences the communication behaviour of employees The digitally transformed employee Robert Mangelmann
Digital transformation leads to a change in human behaviour Urgently seeking a digital culture! Robert Mangelmann