This declaration shall provide detailed information about the collection, usage and processing of private data by the responsible entity

die firma . experience design GmbH
Schwalbacher Straße 78
65183 Wiesbaden
Phone: +49 611 2385010

by the means of this website.

The legal basis for the data privacy operation can be found in EU Data protection regulation 2016/679 (EU-DPR).

The operators of this website take protection of your personal data extremely seriously. We treat your personal data as confidential and comply with the data protection legislation and this privacy policy.

It is generally possible to use our website without disclosing personal data. Where personal data (for example name, postal or e-mail address) is collected on our website, this is voluntary insofar as is possible. This data is never disclosed to third parties without your express consent.

We would like to point out that the transmission of electronic data (e.g., communication via e-mail) is prone to security vulnerabilities. A perfectly consistent protection of this data against third parties is not possible.

Access-data and server log files

die firma . experience design (respectively the web hoster) will accumulate data about every access onto the website (or pages therein) in form of server log files. This includes:

This data will solely be used for statistics. It will not be passed on to third parties. The statistics will be used to ensure proper operation, security and optimization of the website. die firma reserves the right to analyze the data at a later date if there is suspicion of incorrect, malicious or illegal usage of the website. Normally, these log files will be deleted after 90 days. The data is accumulated according to Article 6, I lit f EU-DPR.


Cookies are small files which allow to store information on the client computer. This information is device oriented and is used to create better usability, but also to further identify the user (i.e. to enable auto-login). Cookies can also be used to create statistics about the usage of the website. These statistics will also be used to enhance the usability, stability and accessibility of the service offered. These cookies will be gathered and used according to article 6, P1 lit f GDPDR.

As a user you can control the use of cookies. Most browsers have options which can be used to disable cookies, or to control the way they are stored. If you choose to disable or restrict the use of cookies, the website may not be displayed correctly or may not be accessible in the best way or not at all. To be able to control the use of cookies for online advertisements you can use the (US based) web page or (EU based)

Google Analytics

This web page uses Google Analytics. This is a web analysis service provided by Google Inc. („Google“). Google Analytics uses „cookies“, small files that will be stored on the client computer with information about the usage of the website. This information will be analyzed. The processing is usually performed on servers operated by Google and located in the USA. This precludes the transfer of the data to the USA.

die firma uses IP anonymization, meaning that if the user’s IP address is transferred into countries of the EU (or associated contract states), it will be anonymized (i.e. by truncation). Only in very few cases the full IP addressed will be transferred (also into USA). Google will analyze the transferred data on behalf of die firma to create reports about the website usage and to perform additional services for the website owner.

Your IP address will not be referred or cross-linked with other data Google may have about you. You can disable the use of cookies (see section cookies). You can disable the storage, transfer or processing of your data by Google by downloading a plugin for your browser. This will disable Gooogle Analytics if you use the browser on which you installed the plugin. The plugin can be found here:

As an alternative for the plugin to install a specific "opt-out" cookie. Please click the following link:

Deactivate Google Analytics

Google analytics will check for the presence of this cookie and, if found, will not transfer the data. if you disable cookies or deleted this particular cookie, you will need to visit the link again.


We have integrated functions by the service provider Twitter into our website. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When using Twitter and the "re-tweet" function, the websites you have visited will be linked to your Twitter account and made available to other users. Data will also be transmitted to Twitter.

We would like to point out that as provider of the website we possess no knowledge of the contents of the data transmitted or its use by Twitter. You can find further information on this topic in the Twitter privacy policy at You can change your Twitter privacy settings in your account settings at


This website uses so called web fonts provided by Webtype. When you visit our website, these are stored in your browser cache in order to ensure an enhanced visual display of text on your browser. If your browser does not support this, a standard font is used on your computer.

For further information about Webtype:

For general information about privacy at Webtype:


This website uses so called web fonts provided by Icomoon. When you visit our website, these are stored in your browser cache in order to ensure an enhanced visual display of text on your browser. If your browser does not support this, a standard font is used on your computer.

For further information about Icomoon:

For general information about privacy at Icomoon:

Use of SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes. In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.


If you would like to receive the newsletter offered on our website, we need you to provide us with an email address. No further data will be collected. These data will be used exclusively to send the requested information and will not be passed on to a third party.

You can withdraw your consent to the storage of the data, the e-mail address and its use for the reception of the newsletter at any time, e.g. via the "unsubscribe"-link included in the newsletter.

These data will be stored for as long as you agree to receive our newsletter. Upon the withdrawal of your consent, they will be deleted immediately.


This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service we use to organise the sending and analysis of newsletters. When you submit data for the purpose of receiving newsletters (e.g. email address), this data is stored on MailChimp's servers in the USA.

MailChimp helps us to analyse our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web-beacon) connects to MailChimp's servers in the USA. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be attributed to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. We can use the results of these analyses to better adapt future newsletters to the interests of our recipients.

If you do not want to have your data analysed by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter.

The processing of your data is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can withdraw this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the withdrawal.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from MailChimp's servers after you unsubscribe from the newsletter. Data stored by us for other purposes will remain unaffected.

For more details, please refer to MailChimp's privacy policy at:

Our contract with MailChimp includes a so-called "Data Processing Agreement", in which we commit MailChimp to protect our customers' data and not to pass it on to third parties. This contract can be reviewed at the following link:

Revocation, change or renewal of private data

As a user you have the right to receive information about the data stored about you (Article 15 I EU-DPR). You also have the right to have incorrect information corrected (Article 16 EU-DPR), deleted (or detained from further use), as long as no legal requirements exist otherwise (Article 17 I EU-DPR and Article 18).

If you think that the data privacy rules as shown here violate your rights, you may contact the data protection commissioner, the Datenschutzbeauftragte des Landes Hessen in Wiesbaden.


If you contact us via email your personal details, including the contact details, will be stored with us for the purpose of dealing with the enquiry and for the event of further questions, according to article 6, P1 lit b GDPDR. These data will be stored for two years, unless you enter a contract with us. In this case, other terms for the deletion of your data apply, which you will be informed about. We will not pass on this data without your consent.