Sounds funny? Let's use the drill as an example: we don't buy a drill to drill a hole in the wall, but to hang up a shelf. This small shift in perspective has a big impact. Because now, you are no longer looking for a new function for a drilling machine, but for alternative fastening solutions for a shelf - and you will find real innovation.

Jobs to be Done (JTBD) puts a focus on this way of thinking and helps you ask the right questions from the customers' perspective. Our workshop will introduce you to the method of systematically shifting your focus to find hidden needs, new ideas and approaches for products and services and at the same time to significantly increase the chances of success for your product launch.

What we will do together
  • Introduction to the jobs to be done theory
  • Case studies of companies that have successfully adapted their products and services to the completion of jobs
  • Presentation of useful tools and practical exercises for using them
Suitable for
  • Employees in interdisciplinary project teams
  • Employees and leading individuals in marketing, sales, product management, customer service as well as research and development
Duration 1 day
Pricing € 599 per person (minimum five, maximum 10 participants)
Further information Article "Your product is a service provider"

If you are interested or have questions about the workshop, please do not hesitate to contact us: by telephone +49 (0)611 . 238 50 10 or by email at kontakt(at)