Are you looking for an approach to brand management that is user-oriented and therefore relevant to your internal and external target groups? Do you wish to stand out from your competitors and strive to be a leader? Do you want to reduce complexity in controlling your measures and channels and still remain flexible to adapt to dynamic developments? Do you regard changes in your company as a valuable process to remain sustainable? Do you like to focus on specifics and appreciate extraordinary media experiences? Would you like your communications budget to be drafted efficiently in order to limit your use of resources to the essentials? Do you see communication as a productive success factor and want to prove it?

If so, our knowledge and services should convince you.

die firma . strategy

Development and management of brand systems

  • Market Research
  • Brand Experience
  • Strategy Brand Message Development
  • Brand Story Development
  • Digital Identity Systems
  • Digital Brand Management

Development of integrated communications strategies

  • User Research
  • Persona Profiles
  • Customer Journey
  • Touchpoint Evaluation
  • Scenario Development
  • Crossmedia Communication Strategy
  • Online Marketing Strategy
  • Lead Management Process
  • Storytelling Concept
  • Transmedia Storytelling Strategy
  • Content Strategy
  • Content Marketing
  • Editorial Process
  • Newsroom Development
  • Workflow Development
  • Social Media Strategy
  • Social Media Marketing

Support and management of digital transformation

  • Evaluation Digital Fitness
  • Social Media Strategy
  • Social Media Enabling
  • Facilitation and Trainings (Coaching)
  • Customer Service 2.0 (Service Design)
  • Setup Social Communities
  • Enterprise 2.0 (Social Intranet)
  • Collaboration Platforms

Development of digital business models

  • Trend Research
  • Ideation Methods
  • Innovation Management
  • Design Thinking Process
  • Service Design Development
  • Digital Product Development
  • Business Modelling
  • Blue Ocean Strategy
  • Mobile Strategy
  • eBusiness Strategy

die firma . projects

Professional project management and support

  • International Account and Project Management
  • Agile Project Development
  • Worktools and Software Selection
  • Technical Realisation
  • Guidance Project Setup
  • Team Building and Team Management
  • Monitoring and Reporting
  • Active Business Development

Creative concept creation and user-centered design

  • Creative Vision
  • Idea Generation
  • Design Principles and Design Patterns
  • User Centered Design
  • Graphical User Interface Design (GUI)
  • Digital Styleguide
  • Brand Book

Information architecture and user experience design

  • User Stories
  • Use Case
  • Development Information Architecture
  • Wireframes and Wireflows
  • Paper Prototyping
  • Interaction Design
  • UX Patterns

Development of functional prototypes

  • Lean Startup
  • Development Click Dummy
  • Quick Prototyping
  • Design and Technical Prototype
  • Responsive and Adaptive Design
  • Mobile App Design
  • A/B and Multivariate Testing

Marco Fischer

Fon: +49 611 238 50 10

...via XING